Keyword Research

Keyword research is finding the terms people actually use when searching for what you offer, and judging which are realistically winnable given competition and your site's authority.

Volume is the most over-weighted input. A term with a thousand searches a month dominated by national brands is worth less than one with fifty searches where the searcher is ready to buy and the competition is beatable.

Intent decides what the page should be. "AI automation cost" wants a price breakdown; "what is AI automation" wants an explanation. Serving the wrong intent fails regardless of how well the page is optimised.

Why it matters

It's the difference between content that attracts buyers and content that attracts readers who will never buy — both look like traffic in analytics.

Related terms

Topical AuthorityTopical authority is the depth and breadth of a site's coverage of a subject. A site covering a topic thoroughly — the fundamentals, the comparisons, …Information GainInformation gain is how much a page adds that isn't already in the results covering the same topic. Content that only restates what's already ranking …App Store Optimization (ASO)ASO is the practice of improving an app's visibility and conversion in the App Store and Play Store — title, subtitle, keywords, screenshots, ratings …

More in SEO & AI Search

GEO (Generative Engine Optimization)AEO (Answer Engine Optimization)Entity SEOKnowledge GraphsameAsSchema Markup (Structured Data)Speakablellms.txtInformation GainE-E-A-TTopical AuthorityInternal LinkingCrawl BudgetCanonical URLIndex BloatNAP ConsistencyLocal PackFeatured Snippet

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