YouTube RPM Calculator
Calculate your YouTube RPM from total earnings and total views.
RPM is your actual revenue per 1,000 views. The CPM estimate assumes you keep the standard ~55% creator share of long-form ad revenue.
The YouTube RPM Calculator works out your revenue per 1,000 views from your total earnings and total views. RPM is the single best metric for tracking how well your channel actually monetizes over time.
Why use this tool
Instant RPM
Get your true revenue per 1,000 views in one calculation.
Estimated CPM too
Also shows an estimated CPM based on the standard creator share.
Track over time
Re-run monthly to see whether your monetization is improving.
How to use it
Enter total earnings
Add the revenue for a chosen period from YouTube Studio.
Enter total views
Add the matching view count for that period.
Get your RPM
See your RPM and estimated CPM instantly.
Frequently asked questions
What is the difference between RPM and CPM?+
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you keep per 1,000 video views after YouTube's share.
How is RPM calculated?+
RPM = (total earnings ÷ total views) × 1,000.
What is a good RPM?+
It varies widely by niche — finance and tech run high, entertainment lower. Compare against your own past RPM.
Why is my CPM higher than my RPM?+
Not every view shows an ad, and YouTube takes a share, so RPM is always lower than CPM.