YouTube CTR Calculator
Calculate your YouTube click-through rate from impressions and clicks.
The YouTube CTR Calculator measures click-through rate — the percentage of people who clicked your video after seeing the thumbnail. CTR is the clearest signal of how well your packaging (thumbnail and title) is working.
Why use this tool
Instant CTR
Get your click-through rate as a clean percentage.
Performance verdict
Tells you whether your CTR is low, healthy or excellent.
Optimize packaging
Use it to test new thumbnails and titles against each other.
How to use it
Enter impressions
Add how many times your thumbnail was shown.
Enter clicks
Add the views that came from those impressions.
See your CTR
Get the percentage and a quick verdict.
Frequently asked questions
What is a good YouTube CTR?+
Most videos sit between 4% and 10%. Above 10% is excellent; below 4% means your packaging needs work.
How is CTR calculated?+
CTR = (clicks ÷ impressions) × 100.
Where do I find impressions?+
YouTube Studio shows impressions and impressions CTR under each video's analytics.
Does a high CTR guarantee growth?+
It helps, but retention matters too — a strong CTR with weak watch time still limits reach.