YouTube Engagement Rate Calculator
Measure a video's engagement rate from likes, comments and views.
The YouTube Engagement Rate Calculator shows what share of viewers actively interacted with a video through likes and comments. It is a quick benchmark for audience connection — useful for creators and for brands vetting influencers.
Why use this tool
Simple engagement score
Combines likes and comments against views into one percentage.
Built-in benchmark
Tells you whether engagement is low, average, strong or outstanding.
Great for brand deals
Quickly vet how engaged a creator's audience really is.
How to use it
Enter views
Add the video's total view count.
Enter likes and comments
Add the interaction numbers from the video.
See engagement rate
Get the percentage and a benchmark verdict.
Frequently asked questions
How is engagement rate calculated?+
Engagement rate = ((likes + comments) ÷ views) × 100.
What is a good engagement rate?+
Around 2% is average, 4%+ is strong and 8%+ is outstanding for a YouTube video.
Why does engagement matter?+
High engagement signals an active, loyal audience, which helps reach and makes a channel attractive to sponsors.
Should I include shares?+
This tool uses likes and comments, the publicly visible signals. Shares can be added mentally if you have the data.