Entity SEO
Entity SEO is the work of making search engines and AI systems confidently understand what your business is, distinct from similarly named things — through consistent naming, structured data, and corroboration across independent sources.
Search systems reason about entities — a specific company, person or product — rather than strings of characters. If three unrelated organisations share your name, a system cannot be confident which one a page refers to, and confidence is a prerequisite for recommending you.
The work is mostly off-site and unglamorous: a consistent long-form name everywhere, an Organization record with a stable identifier, a complete sameAs list of your real profiles, and listings on the directories these systems already trust.
Why it matters
For any business with a common or contested name, this is the highest-leverage SEO work available, and it's usually free. Nothing else works properly until the system knows who you are.
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