Featured Snippet
A featured snippet is the boxed answer at the top of some search results, extracted from a page that answers the query directly. It's the classic-search ancestor of how AI systems now extract answers.
Winning one is largely a formatting matter: answer the exact question immediately, in a self-contained paragraph, list or table matching the shape of the question. Pages that build to an answer over several paragraphs don't get extracted.
The same discipline now serves double duty — the structure that wins a snippet is the structure AI systems lift.
Why it matters
Worth targeting for the visibility, and the writing habit it enforces pays off across every answer surface.
Related terms
AEO (Answer Engine Optimization)AEO is optimising content to be the source of a direct answer — in AI results, featured snippets or voice responses — rather than a link the user clic…SpeakableSpeakable is a schema property marking which parts of a page are suited to being read aloud by voice assistants — typically a short summary or direct …GEO (Generative Engine Optimization)GEO is the practice of making a business likely to be named and cited in answers generated by AI systems — ChatGPT, Google AI Overviews, Perplexity, G…
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