Ecommerce & D2C

Ecommerce and D2C software development

Storefronts, shopping apps and the order and inventory software behind them — for brands that have outgrown a hosted template.

Most D2C brands start on a hosted platform, and for a while that is the right decision. The point where it stops being right is recognisable: transaction fees that now cost more than a build, a catalogue structure the platform will not bend to, a checkout that cannot do the thing your business actually does, and a storefront too slow on mobile data to hold the traffic you are paying for.

What we build is the version after that — a custom storefront where every category and product page is a real, fast, indexable URL, with the order and inventory side treated as part of the product rather than an afterthought.

What is specific about this sector

Speed is revenue, on mobile data

The buyer is on a mid-range phone on a mobile network. A theme that scores well on a laptop and loads in eight seconds on 4G is losing sales quietly.

Catalogue pages have to rank individually

Category and product pages are the entry points. If they are rendered client-side behind a filter, the store depends entirely on paid traffic.

Indian payments have their own failure cases

UPI, Razorpay and PhonePe each have pending, failed and refunded states that a live store has to handle correctly, or the support burden becomes the business.

The back office decides whether it stays updated

A store your team cannot manage without a developer is a store whose stock and prices drift out of date within a month.

What we build for ecommerce and D2C

Custom storefronts

Next.js stores with server-rendered category and product pages, product structured data, and Core Web Vitals as an acceptance criterion.

Checkout and Indian payments

UPI, Razorpay and PhonePe with the order-state handling around failed, pending and refunded payments that keeps support manageable.

Orders, inventory and fulfilment

The dashboard your team runs the business from, plus delivery-partner integration where you use one.

Shopping apps

React Native apps with push notifications, for brands with enough repeat customers to make retention worth the build.

Back-office automation

Order-to-invoice, stock reconciliation and marketplace feeds automated instead of re-keyed.

Ecommerce & D2C — frequently asked questions

When should a D2C brand move off a hosted platform?

When the transaction fees exceed what a build would cost, when the catalogue or checkout logic no longer fits what the platform allows, or when the storefront's mobile speed is capping conversion. Before any of those, staying put is usually the better financial decision and we will tell you so.

Can you build a shopping app as well as the store?

Yes, and it is cheaper together because they share one API and one admin. That said, an app earns its place once you have repeat customers worth notifying — for a new brand, a fast mobile web store almost always outperforms an app nobody installs.

Which payment methods do you integrate?

UPI, Razorpay and PhonePe for the Indian market, including the order-state handling around pending, failed and refunded payments. Other gateways are possible where they have a documented API.

Can you migrate an existing store without losing rankings?

Yes, and the redirect map is the part that matters. Every old URL has to resolve to its new equivalent with a 301 before launch, not after. We plan that as part of the build rather than discovering it in Search Console a month later.

Tell us what you are trying to build

A short call about the problem, then a written scope and a fixed number. If we are the wrong team for it, we will say so.

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