How do you write for a scientific or technical audience?+
By being specific and by saying what something doesn't do. Technical readers evaluate credibility on precision — methods, numbers, conditions, limitations — and treat superlatives as noise or worse. Practically we draft, your technical people correct, and we don't publish claims about your science without your sign-off. That review loop is slower than marketing copy and it's the reason it works.
We're a startup with a complicated product. Can you explain it?+
Usually, and it's mostly a structuring problem rather than a writing one. The common pattern is a site that starts from the technology instead of the problem, so nobody searching for the problem finds it. We'd work from what your customers actually type and what they need to believe before they'll take a call, and build outward from there. If we genuinely can't understand the product well enough to explain it, we'll say so rather than produce vague copy.
Is Cambridge a separate market from Boston?+
Yes. Different city, different government, different search behaviour, and the river is a real barrier for routine services. A Boston page won't rank for Cambridge terms. Within Cambridge, the squares are distinct enough that they're worth targeting separately if you serve more than one.
Are you actually based in Cambridge?+
No — and we say so on the page rather than renting a virtual office address to imply otherwise. Our team is in Hyderabad and Warangal, India, and we work with Cambridge businesses remotely: video calls, WhatsApp, and a live preview link you can open at any point during the build. What is genuinely local is the work itself — your Google Business Profile, the Cambridge search terms we target, the competitors we benchmark you against, and the schema that tells Google exactly which area you serve.
How do I pay you from MA?+
Wire or ACH, Zelle, credit card through Stripe, PayPal or Wise — invoiced in USD, with a proper invoice for your accountant. Payment is milestone-based: 40% to begin, the remainder as you approve deliverables. There is no retainer and no minimum contract on the build work.
What are your hours compared to Cambridge?+
India runs 9.5 to 13.5 hours ahead depending on your time zone and the season, which works in your favour more than against it: work happens while you sleep, and you review it in the morning. Calls are scheduled for your evening, which is our morning. Anything urgent gets a WhatsApp reply the same day.
What if the project goes wrong?+
You own the code, the domain, the hosting account and every asset from the first day — not at handover, from the beginning. If you stop working with us, everything is already yours and there is nothing to extract. The price is agreed in writing before work starts. Websites start at $799.
