WhatsApp Business API
WhatsApp Business API integration: sell where your customers already are
Official WhatsApp Business API setup and integration, automated replies, order and delivery updates, template messages and a shared team inbox, connected to the systems you already run.
Bring the messages your team retypes daily. Those are the templates worth automating.
Quick answer
What does the WhatsApp Business API cost, and how is it different from the free app?
Mana Studio sets up and integrates the official WhatsApp Business API — automated replies, order and delivery updates, template messages and a shared team inbox, connected to the systems a business already runs. The free WhatsApp Business app runs on one phone and cannot be automated meaningfully; the API has no app at all, connects to a business's systems, lets several staff answer one number, and is the only way to send automated updates at volume. Cost has two parts: Meta charges per conversation at rates that vary by category and country, billed to the client's own account and not marked up, with an estimated monthly conversation cost given before starting; and Mana Studio's build fee, published on the India price list and quoted to scope for larger builds. An existing number can usually be kept but must be migrated, because a number on the API cannot also be used in the WhatsApp or WhatsApp Business app — that switch is planned so the business is not offline while it happens. Template messages sent outside the 24-hour customer-initiated window need Meta's approval; rejections are almost always about wording, so templates are drafted to pass first time. The API connects to a CRM or order system so conversations attach to customer records, enquiries create leads automatically, and order events trigger messages without anyone typing them. Mana Studio is based in Warangal, Telangana, India, works with clients in India, the United States, the United Kingdom and the UAE in English, Telugu and Hindi, and replies to enquiries within one business day.
Last reviewed
- Meta's charge
- Per conversation, billed to your account — not marked up
- Build fee
- India price list; quoted to scope for larger builds
- Existing number
- Usually migratable — planned so you are not offline
- vs the free app
- Automation, several staff on one number, updates at volume
- Connects to
- Your CRM or order system
- Based in
- Warangal, Telangana, India
In India the enquiry does not arrive by email. It arrives on WhatsApp, usually as “price?”, usually outside working hours, and usually to a personal number that nobody else on the team can see. The business grows, the number becomes a bottleneck, and there is no record of anything that was agreed.
The official WhatsApp Business API is the way out of that, and it is genuinely confusing to buy: it is not an app you install, there are template approvals, a verified business profile, per-conversation pricing set by Meta, and a provider in between. Most of what we do on the first call is explain what you are actually signing up for, including the parts that cost money.
Then we build the useful half, automated replies to the questions your team answers forty times a day, order and delivery updates that stop the “where is my order” messages, a shared inbox so any of your staff can pick up a conversation, and a connection into your CRM or order system so the thread and the record are the same thing.
What we set up and build
Official API access and verification
Business verification, phone number setup, display name approval and the provider account, handled with you rather than left as a prerequisite you have to solve first.
Automated replies and menus
Instant answers to the repeat questions, price, hours, location, availability, order status, with a clean path to a human for anything else. Nights and Sundays included.
Order, delivery and payment updates
Template messages fired from your own systems at the moments that matter: confirmed, dispatched, out for delivery, payment received. This is what removes the majority of inbound messages.
Shared team inbox
Several staff answering one business number, with assignment, history and notes, instead of one person's personal phone holding every customer relationship.
CRM and system integration
Conversations attached to the customer record, enquiries created automatically, and messages triggered by events in your CRM, store or ERP.
AI chatbot on the channel
Where the volume justifies it, a bot that answers from your own documents and prices rather than from a script, with the same handover rules as everything else we build.
What it connects to
Mainstream, well-supported technology — chosen so your next developer can pick the project up, not so we are the only ones who can maintain it.
Channel
- WhatsApp Business API
- Template messages
- Interactive buttons
- Media messages
Your systems
- CRM
- Order & inventory
- Razorpay / UPI
- Google Sheets
Build
- Node.js
- Webhooks
- REST APIs
- MongoDB
Operations
- Shared inbox
- Delivery reports
- Opt-out handling
- Conversation logs
How we work
How a WhatsApp project runs
What it actually costs, explained
Meta charges per conversation and the rates differ by category and country. We walk you through your likely monthly cost before you commit, because that is the number that surprises people.
Access and verification
Business verification and number setup done with you. This is the stage that stalls most projects when a business tries it alone.
Templates written and submitted
Message templates drafted to pass approval first time, rejections are usually about wording and are avoidable, and mapped to the events in your systems that should send them.
Build, launch, and hand over
Integration built and tested against your real order flow, the team trained on the shared inbox, and every account in your name.
What it costs
Integration work is published on the India price list; Meta's per-conversation charges are billed to your own account rather than marked up by us. Larger builds, a full chatbot, or a deep ERP connection, are quoted to scope.
Systems we have connected
Order flows, catalogues and enquiry pipelines, the systems WhatsApp has to talk to.
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The sectors we have shipped work in, and what changes about the build in each one.
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WhatsApp Business API Integration — frequently asked questions
What is the difference between WhatsApp Business and the WhatsApp Business API?
The free WhatsApp Business app runs on one phone and cannot be automated meaningfully. The API has no app at all. It connects to your systems, lets several staff answer one number, and is the only way to send automated updates at volume. It also has real costs, which the free app does not.
How much does the WhatsApp Business API cost?
Two parts. Meta charges per conversation, at rates that vary by category and country, billed to your own account. We do not mark it up. Our build fee is the integration work, published on the India price list and quoted to scope for larger builds. We give you an estimated monthly conversation cost before you commit.
Can we keep our existing WhatsApp number?
Usually, but it has to be migrated, a number on the API cannot also be used in the WhatsApp or WhatsApp Business app. We plan that switch with you so you are not offline while it happens, and many businesses choose to move the business line and leave personal numbers alone.
Why do template messages need approval?
Meta reviews any message you send outside a 24-hour customer-initiated window, to stop the channel filling with spam. Rejections are almost always about wording rather than intent, so we draft templates to pass the first time and resubmit quickly when one does not.
Can it connect to our CRM or order system?
Yes, that is the point of using the API rather than the app. Conversations attach to customer records, enquiries create leads automatically, and order events in your system trigger the message without anyone typing it.
Do we need a chatbot as well?
Not necessarily, and starting without one is often right. Automated replies and order updates remove most of the repetitive volume on their own. A chatbot earns its place when customers ask varied questions your documents can answer, see our AI chatbot development page.
Get your WhatsApp setup scoped
Bring the messages your team retypes daily. Those are the templates worth automating.