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AlgoEdge
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United States
How Much Does an E-commerce Website Cost?
Shopify versus custom, what transaction fees really add up to over three years, and which features genuinely drive the build price.
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The short answer
How Much Does an E-commerce Website Cost?
A Shopify store runs $29–$399 a month plus apps and transaction fees, and $2,000–$15,000 if you pay someone to set it up properly. A custom e-commerce build from a US agency is typically $20,000–$100,000. The number is driven by catalog complexity, integrations and checkout requirements far more than by product count. Our custom e-commerce builds start at $1,249.
Figures last reviewed
What the US market charges
Who you hire changes the number more than what you buy
The same brief costs wildly different amounts depending on who builds it. Here's the honest spread.
| Who you hire | Typical cost | What that actually means |
|---|---|---|
| Shopify / BigCommerce (DIY) | $29 – $399 / month | Plus apps and transaction fees. Setup is your time. |
| Shopify build (US agency) | $5,000 – $25,000 | Theme customisation, apps, migration, on top of the monthly platform fee. |
| WooCommerce build | $3,000 – $20,000 | Cheaper licence, higher maintenance. Plugin conflicts are the recurring tax. |
| Custom e-commerce (US agency) | $20,000 – $100,000+ | Full control, no platform fees, and a US team's hours. |
| Enterprise platform | $100,000 – $500,000+ | Licence plus implementation. Appropriate at genuine scale, not before. |
| Mana Studio | $1,249+ | Custom build, no monthly platform fee, you own it outright. |
US agency figures below are typical market ranges for comparable scope — what businesses tell us they were quoted, and what US agencies publish on their own pricing pages. They are not quotes from any named firm, and your own quotes may fall outside them. Our prices are published and confirmed in writing before any work starts.
What drives the price
The things that actually move the number
If two quotes are far apart, the difference is almost always hiding in one of these rows.
| What drives it | Costs less | Costs more |
|---|---|---|
| Catalog complexity | 50 simple products with one price each | Variants, configurable bundles, per-customer pricing, thousands of SKUs |
| Checkout requirements | A single card processor, one currency | Multi-currency, buy-now-pay-later, subscriptions, split payments |
| Shipping and tax | Flat rate within one country | Live carrier rates, zones, international duties, US sales tax by jurisdiction |
| Inventory | Managed in the store itself | Synced with an ERP, a POS, a 3PL or multiple warehouses |
| Migration | A fresh start with no history | Thousands of products, customers and orders moved with URLs preserved |
| Content and photography | Supplier images and descriptions you already have | Original photography and written descriptions for every SKU |
What each budget buys
What you actually get at each level
Our published tiers, and what's genuinely inside each one.
$499
A single-product or single-offer page with checkout — enough to sell one thing well and point ads at it.
Best for Testing whether the product sells before building a store.
$999
A full business site with a small catalog and checkout, blog, local SEO and forms — commerce as part of a broader site rather than the whole point of it.
Best for A service business selling a handful of products alongside.
$1,249
Product catalog and cart, Stripe/PayPal/Square checkout, customer accounts and order history, an admin dashboard you run yourself, inventory, shipping and tax rules, third-party integrations, 60 days support.
Best for A real store where e-commerce is the business.
Our pricing
Website Development — what we charge
Every price here is published.
Starter
Landing Page
One high-converting page for a single service, offer or ad campaign.
$499one-time
- 1 page, custom designed
- Lead form + click-to-call
- On-page SEO & schema
- Google Analytics setup
- Mobile + tablet optimised
- Live in 7 days
- 2 rounds of revisions
Most Popular
Business Website
The complete site most US small businesses actually need — up to 8 pages.
$999one-time
- Up to 8 custom pages
- Blog / news section with CMS
- Local SEO + Google Business Profile setup
- Booking, quote or contact forms
- Speed & Core Web Vitals tuning
- Live in 2–3 weeks
- Unlimited revisions during build
- 30 days post-launch support
Advanced
E-commerce / Custom
Online stores, portals, dashboards and anything with real logic behind it.
$1,249from
- Product catalog & cart
- Stripe / PayPal / Square checkout
- Customer accounts & order history
- Admin dashboard to run it yourself
- Inventory, shipping & tax rules
- Third-party API integrations
- 60 days post-launch support
Pay byWire / ACH transferCredit card (Stripe)PayPalZelleWise— invoiced in USD
Our Work
Real websites and apps we've shipped
Every one of these is live right now — click through and judge the work yourself.
Car Service
JustFix Automotive
Designed and built a fast, user-friendly website for JustFix Automotive, a trusted mechanic workshop in Sunshine North, VIC. We executed a comprehensive on-page and technical SEO strategy optimizing site speed, local schema, and service-page architecture—to boost search rankings, capture high-intent local traffic, and drive online service bookings.
NEXT JSHOSTINGTAILWINDMONGODB
Logistics website
Dwaraka Packers & Movers – Sirisilla
After the successful launch of the first website, the client partnered with Mana Studio again to develop a dedicated website for their Sirisilla branch.
Next.jsReact.jsJavaScript (ES6+)HTML5
logistics website
Dwaraka Packers and Movers
A modern, SEO-optimized website designed and developed by Mana Studio for a professional packers and movers company. From UI/UX design to full-stack development, we built a fast, mobile-friendly, and conversion-focused website that helps generate leads, build customer trust, and strengthen the brand's online presence.
Next.js React.js JavaScript (ES6+) HTML5 CSS3
Automotive PWA
Sri Laxmi Carz
Pre-owned car dealership platform for a trusted dealer in Warangal — live inventory browsing, certified listings, and an installable PWA with offline access and instant new-arrival notifications
Next.jsPWASEOPush Notifications
Job Portal
Sarkari Job Samachar
Comprehensive job portal for government job seekers with real-time updates and notifications
Next.jsAppwriteSEOContent Management
Why us
What you're actually buying
Not just the deliverable — the way the project runs.
Fixed scope, not an hourly meter
One number agreed before we start, quoted in USD against a written scope. No hourly billing, no change-order for work that was always in scope.
We work your hours
Daily overlap with US Eastern, Central and Pacific. Calls at 9am your time, not 9am ours.
Fluent English, direct access
You talk to the people building it — no account manager relay, no translation gap.
NDA signed before you share anything
Send yours or use ours, signed same-day at no cost. Your idea, code and data stay yours.
Prices in writing
A dated proposal with scope, milestones and the final number. No hourly meter.
You own everything, always
Code, designs, hosting, domains and logins handed over in full. Nothing is locked to us.
FAQ
E-commerce Cost — your questions answered
Shopify or a custom store — which should I choose?+
Shopify, honestly, if you're starting out, have a straightforward catalog and want to be selling next week. It's a good product and the monthly fee buys real infrastructure. Custom becomes the better economics when platform fees and app subscriptions start exceeding what a build would have cost, when you need logic the platform won't do, or when you want to own the thing outright. At $1,249 that crossover arrives much sooner than it does at US agency prices.
What does a Shopify store really cost over three years?+
Take the plan at $29–$399 a month, add apps at $200–$800 a month, add transaction and processing fees against your actual volume, and add the initial setup. For a store doing $30,000 a month, three years frequently lands north of $30,000 in platform costs alone — before anyone has designed anything. That's the comparison to run, not month one against build cost.
How many products can a custom store handle?+
Thousands without difficulty. Product count is rarely the cost driver people expect — the work is in variants, pricing rules, inventory sync and search. A 5,000-SKU catalog of simple products is often less work than 50 products with complex configuration.
Can you migrate my existing store?+
Yes — products, customers, order history and, critically, URL structure with redirects so you don't lose the search rankings you already have. Migrations that skip the redirect mapping are how stores lose a third of their organic traffic overnight. It's part of the build, not an add-on.
Do I need an app as well as a store?+
Usually not at first, and it's worth saying so given we sell apps. A fast mobile site does almost everything a shopping app does. An app earns its $1,049 when you have genuine repeat purchasing and want push notifications and saved payment to drive reorders — that's a retention play, not an acquisition one.
How long does an e-commerce build take?+
Four to eight weeks depending on catalog and integrations. The engineering is rarely what sets the pace — product data, photography and decisions about shipping and tax rules are. Getting your catalog clean before we start is the single biggest thing you can do to compress the timeline.
What about payments — which processor?+
Stripe for most, PayPal alongside it because a meaningful share of US shoppers prefer it, Square if you already run it in a physical store. All three are around 2.9% + 30¢. We wire in whichever you choose; we don't take a cut of your processing, which some platform vendors do.
Will a custom store rank better than Shopify?+
It can, and the honest reason is speed and control rather than magic. Shopify sites are frequently slowed by app scripts, and you're limited in what you can change about rendering and URL structure. A well-built custom store is faster and lets you control every technical SEO decision. But a fast Shopify store with good content beats a slow custom one — the platform isn't the whole answer.
Free consultation
Want a real number for your project?
Free 30-minute call, a quote in 24 hours, and an honest answer about whether we're the right fit.
Prefer to talk now? +91 86885 48048 — we call US numbers back same day.